Oh! you mean why a new blog? Well, the idea was planted (Inception style but without the fuss and the kicks) when I came for an interview at my current firm and my friends Let Me Be and CrazyDaisy. Let Me Be, CraizyDaisy and I would keep making fun of certain brands (One of them is already made fun on in the new blog) regularly and that's when I thought, we should put this down. When I interviewed with Six Inches Communications, yes, my current agency is called Six Inches Communications (@Pussy, you didn't know that, did you?), they asked me to rewrite the campaign for an ad that I disliked on Indian Television.
Thus, the urge and the (not-on-my-chest) itch grew stronger. To celebrate the completion of three months at Six Inches, I came up the blog. And without further ado, I announce Crapvertising officially open! Go ahead and check it out by clicking on the link.
And listen, if you guys have anything intelligent to contribute or wish to be a part of the blog, write to me at ajayd81[at]yahoo[dot]com. Cheers!
And do let me know, out there or over here what you guys think.